9 Reasons Why You Need A Website!

Here are 9 reasons why you need a website and why it is crucial that your business or organization needs an active online presence.

1. YOUR WEBSITE NEVER GOES TO SLEEP

Your website works for your business, church or organization 24 hours a day 7 days a week, 365 days a year. Today, more and more consumers use the internet to search for the products or services they need.  For example, 78% of mobile users search online first for products they want to buy. The statistic works well for both online and brick and mortar stores. Consumers can either order online from your store or if they’re local to swing by and make a purchase.

2. A WEBSITE SAVES YOU MONEY

As a small business owner, you probably think you can’t afford a professional website. Nothing is further from the truth.  But really in today’s market, you can’t afford NOT too.  After your initial investment of designing a website, once it’s up and running, a site generally costs under $130 a year to keep running.  Think of your website as being your online brochure or catalog.  It is much easier and quicker to update information about your products and services on your website than in print material.  That makes it an effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or any new services you now offer.  Unlike print ads that quickly become outdated, your website can provide current information and news.

3. MOST LIKELY YOUR COMPETITION HAS A WEBSITE

If you are in direct competition with another business that has a website, they have a clear advantage – especially if they are adequately marketing their website.  A website is a great way to level the playing field. If you are a small business, you can now compete with the big guys, and your online presence levels the playing field.

4. A WEBSITE GIVES YOUR BUSINESS LEGITIMACY

A professional website will improve your overall impression to the public and give your customers a greater sense of confidence in who you are as a business or organization.  If you already have a website, but it is “home-made,” having it professionally redesigned will provide your business that a professional quality that draws in new business.  For home-based or smaller businesses, this is particularly beneficial since you do not have a storefront to promote your products or services.

5. A WEBSITE ALLOWS YOUR BUSINESS TO BE GLOBAL (if you want it to)

Whether you provide products or services, your website will provide an alternative location to sell them. As a retailer, Setting up an e-commerce site, online, is a great place to sell your products to a wider market.  If you have services to sell, your business can be made available to a larger local demographic and also gives your business global reach.

6. YOUR WEBSITE CAN MAKE YOU SHINE

No matter what type of business you are in a website is a great place to showcase your work.  By including a portfolio or image galleries, as well as testimonials about your work, you can demonstrate what makes your business unique. As they say “a picture is worth a 1000 words”.

7. A WEBSITE SAVES YOU TIME

Providing current information to your customers in today’s market is critical to stay in business. Communication is key!  Whether it’s on the phone, face-to-face, in a brochure, or emails updating your site’s online catalog, services, and prices or the latest news and products is highly valuable. Once your website is up and running, it is available to your customers indefinitely, saving you time and your equates to money!

8. A WEBSITE IMPROVES CUSTOMER SERVICE

No matter what your business sells, having a website is how your customers will stay in touch with you. Either by having a customer service form to fill out within site, short fix-it videos, Newsletters, and/or periodical information. Having a website for your business or organization creates an immense value not only to you as a business owner, not to the people that you serve.

9. A WEBSITE CAN BE A PORTAL FOR ONLINE GIVING AND PAYMENT OF INVOICES

Your website can be a place where people are directed to go to and make donations, pay invoices and make purchases.  This is a great way to keep your bottom line in the black.  It also gives your clients, customers, and/or parishioners a place to go to keep their bills paid.   It is a great way to use a payment portal for PayPal of and online giving platform. 

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